If you are running a small business, then you must be thinking to reach out to people and let them know about your products or services. In this era of information and technology, there are numbers of ways to do so. Creating a business page on Facebook is one of the easiest and cost-free ways. There are many benefits of promoting your business using Facebook page:

1. It is free of cost; no hosting charges required to pay.
2. Unlike a web page, it is very easy to create and publish.
3. Facebook has millions of users; hence we get a large target audience to promote our business.

How the Facebook Page Help Expand Your Business

Facebook has over two billion active users. It is easy for interested users to connect to your business page to get the details of your business or to know more about your company or product. Facebook allows you to drive traffic to your page by liking, sharing and commenting on your posts or contents.

How to Create a Business Page

It is very easy to create a business page if you already have a Facebook account. Follow these steps to create a page.

1. Go to facebook.com and log in.
2. Click on Pages on the left side menu of the home page.
3. Click on create.

4. Click to choose a Page type.

1. Fill out the required information.
2. Add your profile and cover picture.

First, you will be prompted here to add your profile picture. It is important to add your profile picture to make the page visually attractive and impressive. It will be wise to upload the picture that represents your business, or you can add your business logo or name of the brand. Next, it is the turn of loading your cover picture.  The cover picture

Turn on messaging

Facebook Messenger allows the users to send their messages and queries to the page and the editor and admin could reply to these questions of users. You can turn on the messaging to manage the contacts between you the users.

• Click Settings at the right top corner of the page.
• From General, click Messages.
• Check the box next to Allow people to contact my Page privately by showing the Message button.
• Click Save.

Assigning Role of Admin

You can assign a role of the admin of your page to someone who is a trusted person.

• Click Settings at the right top corner of the page.
• Click Page Roles in the left column.
• Type a name or email in the box and select the person from the list that appears.
• Click Editor to select a role from the drop-down
• Click Add and enter your password to confirm.